Broadcasters Channel 4 had a very important message they needed to broadcast.

But this time, the message didn’t belong on their channel – it needed to be right outside UK national print plants for maximum impact. :. As long as they wanted until the message was received.

And it was well and truly received. So well, in fact, that the moment picked up huge coverage and engagement online. We call that “impact made”.

“Fan of facts? Us too. And right now trust is more important than ever. Truth builds trust – and for our viewers, for our brand, for our advertisers and for our people – we think that’s worth reminding you of.” (Katie Jackson, CMO, Channel 4).

When it comes to getting your own message out, without increasing your carbon footprint, our Electric DigEVans do it best – fact.