Doublebase wanted to let London’s commuters know they only needed to use their emollient once per day for round-the-clock results.

So what better way to tell them than with a giant clock in-the-round: seen from all angles, ultra-bright and right in the centre of Waterloo station?

Our premium LED Cube covered all the bases – so our Productions team got it transported, built on site and delivered. Along with Brand Ambassadors to sample and engage with city-goers.

And the results? That’s impact that sinks in.