Can You Dig(i) It?
We’ve conducted some research on the impact of the Digivan – and their effectiveness as our flagship advertising format.
If your brand has utilised one of our mobile LED formats in the past, then you already know just how effective they are at getting your message out to your audience. If you haven’t yet, then you’ll definitely want to after reading this.
Why Have We Bothered?
We’ve been making an impact out on the road for brands since 1985, and we’ve been using Digivans® to do so since 2010.
We’ve run campaigns for the likes of streaming services (e.g. Amazon, Netflix, YouTube), telecoms companies (e.g. Sky, EE, BT), food and drink (Nestlé, Heineken, Mars), UK Government and so much more. And that’s just a handful – the list goes on and on.
When it comes to retail, we deliver in not only raising the profile of your brand’s perception, but also converting pedestrians into paying store-goers who are right around the corner – because so are our Digivans®.
After 40 years of industry-leading services and feedback from all our clients, we know this works. And we know how to do it the best. It’s our bread and butter for a reason.
But why take our word for it? You don’t have to, because now we’ve got the numbers to prove it.
Here’s What We Did
In collaboration with Norstat, we tested the impact of the Digivan and the effectiveness of these types of campaigns for their target audience. We liked the results, and you will too.
Stationing one of our Digivans® outside a popular shopping park, we undertook face-to-face interviews with passersby during one of our Digivan® retail campaigns. This data was then cross-examined with those asked the same questions online who weren’t so lucky to see the activity, but still lived in the area. Comparing the two data sets, we were able to find out exactly how effective our Digivan® inventory is.
What’s So Great About THAT?
Well the numbers speak for themselves. When asked about our Digivans®:
82% felt like it was an innovative way for the brand so stand out
80% felt they were something premium brands would use
73% felt it stood out from other adverts in the area
These perceptions led to:
46% claimed to visit the store after seeing the advert
25% increase in their purchase intent
1 in 10 sharing a photo on social media
The overall takeaway? Our Digivans® provide a premium, high-quality solution to increasing awareness, reputation and leads for your brand. In a format that brings your message to life right where your audience are. And billboards aren’t.
And this is just some of the eye-watering stats we have identified from this research….
WANT TO SEE MORE?
You can enquire for access to the full report here to find out exactly how much impact you can make when you use our advertising services. Have a read and get in touch today to book your next campaign with us.