DOOH: On the Move
Those in the industry, as well as those not mistaking the acronym for an expression of intrigue, know OOH (Out of Home) as the one of the staple phrases in the world of advertising.
But the snappy term has developed a fourth letter which very much looks like is here to stay. But at Mobile Media, we like to add one more (and we think it’s the most important).
“By 2027, it is projected that DOOH will reach an impressive £1,314 million out of a total £1,512 million in OOH spend, underscoring the digital revolution in the sector”
(Smithfield Agency, 2024).
Why DO WE CARE?
Well it’s Homer Simpson’s favourite word, and it’s ours too.
Digital Out of Home Advertising (DOOH) is a huge part of what we do, with many of our formats offering a range of LED-clad capabilities to bring your brand’s message to life. The modernisation of the traditional service has changed the game across the outdoor space, digitising units globally such as billboards, bus shelters, elevators and more.
But here at Mobile Media, if it can be done, we’ll do it better.
HOW SO?
All these formats have one thing in common – they are totally static. Something your audience isn’t. So why should your advertising?
The clue is in our name – we are a totally mobile digital advertising service that can not only get in front of your audience, but can stay in front of them and follow them wherever they go.
Our fleet of Digivans can be placed strategically at different moments during one campaign, optimising exposure for your message. They can travel around the country to be exactly where you want them to be, and have the ability for multiple creatives allowing for our units to be reactive to their context such as time, location and other external factors. Traditional billboards can’t do this, and neither can digital billboards.
In other words, you can get right in front of your audience, at the right time, with custom digitised messages on beautiful top-of-the-line LED screens. That’s gold standard service.
Mobile Digital Out Of Home Advertising (MDOOH) – it’s where its at. And we’re leading the revolution.
Want to JOIN US?
There’s room in the Digivan®!
Find detailed specs on all our mobile digital out of home advertising services here and get in touch today to book your next hyper-targeted campaign with us.
