OOH Advertising Just Got Greener
We’re switching our top-of-the-line Digivan® fleet from diesel to 100% renewable HVO fuel. Starting now.
Because it’s not enough for us to have the best and biggest fleet in the business. We want it to have the lowest possible environmental impact too. It’s one more step towards net-zero campaigning – and another standard set for sustainable out of home advertising.
why hvo?
It’s better for the planet. Hydrotreated vegetable oil (HVO) is a synthetic, drop-in alternative to diesel – and it’s 100% renewable. It can be made faster than it’s used and it’s less harmful to the environment.
By switching to HVO, we will:
Reduce its CO2e emissions by up to 90%.
Reduce its Nitrogen Oxide emissions by 30%.
Produce 86% less particulate matter.
WHY SHOULD YOU CARE?
Because when you work with a company that takes sustainability seriously, it shows you take it seriously too. And that looks really good on you.
Every Mobile Media Digivan® fleet campaign you book will have a lower impact on the environment than traditional mobile OOH, contributing to your own sustainability targets. And there’s no downside. HVO fuel is a true drop-in alternative. There’s no downtime for the fleet and no reduction in driving or campaigning range. Nothing changes. Except the good stuff: it reduces engine noise by 30% and significantly reduces your carbon emissions. Say hello to more sustainable advertising.
WANT TO GO GREEN?
When you book a campaign with our HVO-powered Digivans®, you’re choosing cutting-edge mobile out of home that supports a cleaner, greener future sustainable for out of home advertising.
So for mobile out of home that makes an impact on your audience – and reduces your impact on the environment – get in touch. Drop an email to sales@mmediagroup.co.uk for more on our Digivan® fleet, and learn how we’ll put your brand in motion.